Our story is not a complicated story, or even a long story. It is plain and simple, our love for dogs. Like many other fellow Australians I have grown up with dogs my whole life. My life is like a chapter in a motion picture, each chapter being represented by a family dog. Each dog bringing its own personality to the family, and each dog loving us more than they love themselves.

To this day I truly believe a dog has been put on this earth for one person or Family. To be there with you through your ups and downs in life and show you what unconditionally love truly is.

I have no idea how they do it? But one wag of their tail or lick to the face can cure any bad day. They will never hurt you, talk behind your back or even judge you. All they need is a loving family and a water soaked stick and they will give you their heart.

Hien and I started our little online business Fur sweet Fur purely because we love dogs and love how they are part of our family. They are just so special to us and that’s why we want to keep them safe at all times. We decided to start selling dog collars and leads as we believe they are essential accessories for a dog owner. Not only are they fashionable but a good quality collar can prevent a
dog getting loose and running into dangerous situations. A cheap and weak collar can snap, putting your fury friend in harm’s way. But even more than that, we want to make the dog accessories a personalised thing in which you can choose your favorite model and have the message you want be engraved to the collar buckle or the tag to give your fur baby an identity in case of loss.

At Fur sweet Fur, we pride ourself with good old fashion Customer service where we we put our customer at the heart of everything we do. We are very confident you’ll be very happy with your order.

We are always here to answer any questions you might have. Rest assure once you let us know we will get bark to you as quickly as possible.

Jae, Hien and Our little blind old boy Peroni